![]() On the other hand, 48 percent of “podcast pioneers,” defined as those who jumped on the podcast bandwagon at least four years back, solely listen to podcasts’ audio, against 54 percent audio-only listening for “heavy podcast listeners” (those who consume at least six hours’ worth of podcasts per week). Just 36 percent of these podcast newcomers said that they listen to audio exclusively, sans video. ![]() ![]() This podcasting pivot towards video (and, in turn, YouTube) is being driven by “podcast newcomers” who began listening during the past year, according to the report, with a full 64 percent of the persons preferring to play video in the background (31 percent) or while actively watching (33 percent). Building upon the stats, a combined total of 57 percent of weekly podcast consumers prefer to listen to podcasts while watching their video either in the background (29 percent) or directly (28 percent), the study shows – up from a total of 43 percent in October of 2021. ![]()
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